Sushi Zen – Minimalist Japanese Sushi Brand, NYC

Sushi Zen is a modern sushi brand in New York that blends Japanese tradition with contemporary minimalism. The brand identity features clean typography, subtle wave patterns, and hand-drawn fish illustrations, creating a refined yet inviting atmosphere. The color palette of warm beige and deep red reflects authenticity and sophistication. The storefront design incorporates frosted glass branding with soft evening lighting, enhancing the Zen-inspired ambiance. Packaging and marketing materials maintain a sleek and cohesive aesthetic, ensuring a premium dining experience. Sushi Zen is more than a sushi brand it is a celebration of craftsmanship harmony and authenticity.


Sushi Zen blends Japanese tradition with modern minimalism, creating a refined and immersive brand experience. The identity features elegant typography, subtle wave patterns, and handcrafted fish illustrations on a warm beige and deep red palette. The storefront design, with frosted glass branding and soft evening lighting, evokes a serene, Zen-inspired ambiance. Packaging and collateral maintain the same clean aesthetic, ensuring a cohesive and premium feel. Sushi Zen is more than just a sushi brand—it’s an invitation to experience harmony, craftsmanship, and authenticity in every detail.


Project Enquiries
udbhav.midha@gmail.com

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