Funtrip Mayonnaise Packaging Design

A playful mayonnaise packaging series built around one simple product truth — it’s so thick, it doesn’t fall. The three-pack series uses an unexpected upside-down composition to visually communicate the mayonnaise’s thick, creamy texture. Instead of simply making a claim, the packaging turns that claim into the central visual idea. Each variant has its own personality while remaining part of one cohesive, bold and playful packaging system.

FUNTRIP MAYO RANGE

What if mayonnaise could defy gravity?

The idea behind the Funtrip mayonnaise series was simple: show, don’t tell.

Instead of simply claiming that the mayonnaise is thick and creamy, we visualised the claim directly on the pack. The packs are designed in an unconventional, upside-down orientation suggesting that even when gravity says the mayo should fall, it simply doesn’t.

“So thick, it doesn’t fall.”

Packaging Design & Art Direction / Udbhav Midha
House of Pentool

For branding, packaging & design inquiries:
udbhav.midha@gmail.com

↑Back to Top