California Sunshine is a cannabis-infused beverage crafted in the heart of Los Angeles, boasting a vibrant aesthetic and a nostalgic vibe that transports consumers back to the sunny days of the 1970s in California.
When tasked with conceptualizing the brand, I recommended embracing classic Californian themes within a vintage framework. The idea is to offer a taste of California's summery and uplifting spirit to people everywhere.
What truly sets this product apart is its infusion with cannabis instead of traditional beer ingredients like hops. This unique selling point (USP) distinguishes California Sunshine from the crowd.
From the retro-style logo featuring groovy lettering to the colorful and easily recognizable labels adorned with illustrations, California Sunshine captures attention and radiates positivity at its core.
